Print directly onto cotton t-shirts, apparel, tote bags and other products in minutes from the comfort of your desktop with the VersaSTUDIO BT-12 direct-to-garment printer. The affordable printer allows you to get into the profitable world of custom apparel immediately, with a device that’s as easy to use as an office printer and offers stunning results.

Build a Business with Quality, On-Demand Customisation in Minutes

The BT-12 is an easy to use, reliable, compact DTG printer that's designed to effortlessly produce custom products. Start building a custom graphics business right out of the box or diversify your current graphics output with quick-printed promotional items. With up to 1200 x 1200 dpi print resolution, you can create impressive products.

Discover Exciting New Retail Opportunities

With quick, versatile, on-demand production, the BT-12 is the ideal solution for creating a successful Etsy store or other online storefront. Its compact size also makes it a convenient choice for use in kiosks, museums, photo studios, pet supply stores, souvenir shops, sports suppliers and many other retail environments. Offer a while-you-wait personalisation service to give customers the unique products they really want.

Print and Cure in 3 Easy Steps

The fully-enclosed BT-12 printer makes garment printing safe, clean and user-friendly. The automatic process takes just minutes with the BT-12 and accompanying finisher unit that prints your designs and cures the inks in one smooth workflow. In just 3 easy steps you can have a fully finished custom printed product in your hands.


Step 1

Prep or design your digital print file on your computer with easy-to-use software.

Step 2

Mount your garment in the cassette tray, load into the BT-12 printer and print your digital file from your computer.

Step 3

Load the cassette into the finisher unit to cure the ink.

Distinctive Features and Highlights

Start Printing Right Out of the Box
A complete low-cost solution includes a finisher unit, cassette tray and cleaning accessories.

Includes Super Easy Software 
If you can use a desktop printer, you can output your PNG and JPG files with our included software. Users can also output TIFF, PDF and BMP files with their choice of design programs.

Durable Stainless Steel Printheads 
192 nozzles per channel, 2 channels per head and variable dot printing offer professional print results on a wide range of cotton/cotton mix products.

Brilliant Inks and Images 
Provide sharp and colour-brilliant image results.


Affordable to Run and Easy to Profit
Requires no special electrical set-up and works with standard wall sockets— a cost-effective solution with a low entry point, low cost of ownership and high return.

A Digitally Smart Alternative to Traditional Printing 
Traditional apparel printing is bulky, messy, costly and time-consuming— avoid the fuss and expense with a fast, easy, on-demand alternative.

A Safe, Fully Enclosed Process
Users of all abilities can print onto garments without coming into any contact with chemicals, heat, steam, or complicated processes that present safety issues.

Space-Saving Print Solution
The compact printer fits comfortably in any store, office, kiosk, workshop or home environment— the printer and finisher unit can be stacked to maximise functionality.


See What You Can Print With Roland BT-12

Discover the power of direct-to-garment printing with VersaSTUDIO BT-12. The device will fit perfectly into your printing shop to complement your screen printing or embroidery equipment – or to allow you to start a totally new service.

With VersaSTUDIO BT-12 you can print fantastic T-shirts, souvenirs, clothes and bags, providing your customers with a wide range of exciting graphics products to choose from.


Design workshops in shopping centres and other locations

Transform basic souvenirs into treasured keepsakes that evoke the memory of an amazing experience. The quick direct-to-garment printing process of the VersaSTUDIO BT-12 can easily transform a sketch into a beautiful design for a T-shirt, bag or unique accessory

Unique hotel and resort souvenirs

With its unique ease of use, with the VersaSTUDIO BT-12 you can personalise special gifts to capture the holiday fun for customers to share with friends and family. It's a simple but effective way to promote destinations and holiday activities using direct-to-garment technology.

Customize Team Shirts

Bring even more passion to sporting events by printing matching shirts that let fans show off their team spirit. Using the VersaSTUDIO BT-12, you can create one-off customised T-shirts or several matching garments, making a sports event really unique.

Memorabilia for Aquariums and Theme Parks

With the VersaSTUDIO BT-12 you can create truly unique mementos to celebrate quality time spent with family, like bags, shirts and clothes, and home accessories like pillows.



Model BT-12
Print resolution (dpi) 600 x 600 dpi
1,200 x 1,200 dpi
Printable area A4 standard tray 291 × 204 mm (11.5 × 8.0 inches)
(Optional) A5 tray 204 × 142 mm (8.0 × 5.6 inches)
Printable garment type Fabric 50 to 100 % cotton
Fabric thickness 4 mm (0.16 inches)
Operating environment Temperature 15 to 32°C (59 to 89.6°F)
Humidity 15 to 80 % RH
Warm-up time Less than 35 sec.
Dry/Cure mode using HB12 Using optional HB12
Using external heat press
Interface USB 2.0 high speed, Ethernet (10BASE‐T, 100BASE‐TX)
Operating system Windows® 7/8.1/10, Mac OS X 10.11 or later
Power source 220‐240 V: 50/60 Hz 0.6 A (when fully equipped)
100‐120 V: 60 Hz 1 A (when fully equipped)
Power consumption Maximum 47 W
Energy saver mode 220-240 V:1.8 W
100-120 V:1.7 W
External dimensions (W x D x H) Standby 399 × 682.8 × 292.5 mm (15.7 × 29.9 × 11.5 inches)
During operation 399 × 760.3 × 292.5 mm (15.7 × 29.9 × 11.5 inches)
Weight Approx. 24 kg (53.0 lb.)
HB-12 Optional Finisher
Model HB-12
Power source 220-240 V: 50/60 Hz
120-127 V: 60 Hz
Power consumption 220-240 V: 980-1,160 W
120-127 V: 1,240 W
Dry/Cure mode using HB12 Press mode (Pre-heat) Contact heat
Fix mode (Fuse) Non-contact heat
External dimensions W × D × H 419 × 675 × 235 mm (16.5 × 26.6 × 9.3 inches)
Weight Approx. 16.5 kg (36.4 lb.)


Model Description
HB-12 Optional finisher to fix the ink


Model Description
CT-A4 Cassette Tray - A4 Size
CT-A5 Cassette Tray - A5 Size


Model Description
TPG-CY Ink Cartridge Cyan, 100 cc
TPG-MG Ink Cartridge Magenta, 100 cc
TPG-YE Ink Cartridge Yellow, 100 cc
TPG-BK Ink Cartridge Black, 140 cc


Model Description
BT-CC-CY Cleaning Cartridge Cyan, 42 cc
BT-CC-MG Cleaning Cartridge Magenta, 42 cc
BT-CC-YE Cleaning Cartridge Yellow, 42 cc
BT-CC-BK Cleaning Cartridge Black, 42 cc


Model Description
BT-CT Cleaning Tool
BT-CL Cleaning Liquid
BT-CP Cleaning Pad
BT-CS Cleaning Stick
BT-IC Ink Collector Unit
BT-FF Fan Filter
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